THE SOUTH AFRICAN MOBILE APP THAT IS BIGGER THAN FACEBOOK.
One of South Africa's quietest tech success stories is a seven-person business that's gone from startup to profitability in just four years – without ever marketing itself or taking a cent of outside financing. In the process, mobile social network 2go has come to dominate the Nigerian market, where it has over nine million active users – several million more than Facebook. The secret, says director Peter Lockhart, has been balancing a tight focus on what 2go's users really want – a cheap, easy way to chat and socialise using their mobile phones – with the deep technical expertise needed to deliver that experience across thousands of different devices. “Building mobile technology for an African market is tough,” says Lockhart. “Data and SMS are expensive, and our users are price sensitive and savvy. That means we have to deliver an application that uses the absolute minimum of system resources and bandwidth. Our response has been to develop proprietary communications p...